Privacy Policy
Effective Date: March 20, 2026
At HookGenius, your privacy is fundamental to how we build and operate our platform. This Privacy Policy explains what information we collect, how we use it, and what choices you have. We are committed to transparency and to giving you control over your personal data.
1. Information We Collect
1.1 Information You Provide
- Account Information: When you create an account, we collect your email address, password (stored in hashed form), and optionally your full name and profile image.
- Billing Information: If you subscribe to a paid plan, our payment processor (Stripe) collects and processes your payment card details. We do not store your full card number on our servers. We receive only a tokenized reference, card brand, last four digits, and expiration date for display purposes.
- Content Inputs: Video descriptions, topics, niches, and other parameters you enter to generate headlines and hooks.
- Saved Content: Headlines, hook scripts, A/B test data, and project information you choose to save within the Service.
- Communications: Information you provide when you contact our support team or respond to surveys.
1.2 Information Collected Automatically
- Usage Data: Pages visited, features used, generation counts, time spent on the platform, and interaction patterns.
- Device Information: Browser type and version, operating system, screen resolution, and device type.
- Log Data: IP address, access timestamps, referring URLs, and error logs.
- Cookies and Similar Technologies: We use essential cookies for authentication and session management. See Section 7 for details.
2. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Provide and operate the Service | Contract performance |
| Process payments and manage subscriptions | Contract performance |
| Generate AI-powered headlines and hooks | Contract performance |
| Improve our algorithms and Service quality | Legitimate interest |
| Send transactional emails (receipts, account changes) | Contract performance |
| Send product updates and feature announcements | Legitimate interest (opt-out available) |
| Detect, prevent, and address fraud or abuse | Legitimate interest / Legal obligation |
| Comply with legal obligations | Legal obligation |
| Aggregate and anonymize data for analytics | Legitimate interest |
3. How We Share Your Information
We do not sell your personal information. We share your information only in the following limited circumstances:
- Service Providers: We work with trusted third-party companies that perform services on our behalf, including:
- Supabase -- Database hosting and authentication
- Stripe -- Payment processing
- Analytics providers -- Usage analytics (anonymized data only)
- Legal Requirements: We may disclose information if required to do so by law, regulation, legal process, or governmental request.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
- With Your Consent: We may share your information for other purposes with your explicit consent.
4. Data Retention
- Account Data: We retain your account data for as long as your account is active. Upon account deletion, we will remove your personal data within 30 days, except where retention is required by law.
- Generated Content: Headlines, hooks, and other content you save within the Service are retained until you delete them or close your account.
- Usage Logs: Automatically collected logs are retained for up to 90 days for security and debugging purposes, then anonymized or deleted.
- Billing Records: Transaction records are retained for up to 7 years as required for tax and legal compliance.
5. Data Security
We implement industry-standard technical and organizational measures to protect your personal information, including:
- Encryption in transit (TLS 1.2+) and at rest (AES-256)
- Password hashing using modern cryptographic algorithms
- Row Level Security (RLS) on all database tables to enforce access control
- Regular security reviews and updates
- Minimal data access policies for employees and contractors
While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
Access
Request a copy of the personal data we hold about you
Correction
Request correction of inaccurate or incomplete data
Deletion
Request deletion of your personal data ("right to be forgotten")
Portability
Request your data in a portable, machine-readable format
Restriction
Request restriction of processing of your personal data
Objection
Object to processing of your data for certain purposes
Withdraw Consent
Withdraw consent at any time where processing is based on consent
Non-Discrimination
Exercise your rights without discriminatory treatment
To exercise any of these rights, contact us at support@hookgeniuspro.com. We will respond to your request within 30 days (or sooner if required by applicable law). We may need to verify your identity before processing your request.
7. Cookies and Tracking Technologies
We use the following categories of cookies:
| Category | Purpose | Required |
|---|---|---|
| Essential | Authentication, session management, security | Yes |
| Functional | Preferences, language settings, theme selection | No |
| Analytics | Anonymized usage patterns to improve the Service | No |
You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent the Service from functioning properly.
8. International Data Transfers
Our Service is hosted in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate.
Where required by applicable law (such as the GDPR), we ensure that appropriate safeguards are in place for international data transfers, including Standard Contractual Clauses or other approved mechanisms.
9. Children's Privacy
The Service is not intended for individuals under the age of 18 (or the applicable age of majority). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@hookgeniuspro.com and we will promptly delete such information.
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information.
- Right to Opt Out: We do not sell or share personal information for cross-context behavioral advertising. If this changes, we will provide a clear opt-out mechanism.
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To submit a request, email support@hookgeniuspro.com with the subject line "California Privacy Request."
11. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):
- The legal bases for our processing of your personal data are described in Section 2.
- You have the right to lodge a complaint with your local data protection supervisory authority.
- For data transfer safeguards, see Section 8 on International Data Transfers.
12. Do Not Track Signals
Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no universally accepted standard for how to respond to DNT signals, we do not currently respond to them. However, you can manage tracking through your cookie and browser settings as described in Section 7.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:
- Update the "Effective Date" at the top of this page
- Notify you via email or an in-app notification for significant changes
- Where required by law, obtain your consent before implementing material changes
We encourage you to review this Policy periodically to stay informed about how we protect your information.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
HookGenius, Inc.
Privacy Inquiries: support@hookgeniuspro.com
General Support: support@hookgeniuspro.com
Response time: Within 30 days for privacy requests, within 5 business days for general inquiries